Brunswick Corporation

Ft. Wayne, IN
Share
Project Goal
Investigate strategies to improve boat ownership and operation experiences for novice boaters.

Faculty Advisors

Jim Price
  • Adjunct Lecturer of Entrepreneurial Studies
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...
Venkatram Ramaswamy
  • Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized...
Industry
Class Year
2019

More MAP Successes

Los Angeles, CA; Bakersfield, CA; Davis, CA
Create a model program to replenish (offset) the water used to grow almonds used in food and beverage products.
India
Determine market entry strategies in several global markets for a hand-cranked defibrillator.
India
Perform a market analysis and create a financial model for an overarching ecosystem to support the micro small medium entrepreneurs (MSME) sector in Madurai, India.