Blue Cross Blue Shield of MichiganÊ

Detroit, MI
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Project Goal
Develop a perspective on how BCBSMÕs health plan business can approach social determinants of health (SDH) for its commercial (employer) business.

Faculty Advisors

Jim Price
  • Adjunct Lecturer of Entrepreneurial Studies
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...

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