AVL Test Systems Inc.

Plymouth, MI; Turin, Italy; Graz, Austria
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Project Goal

Perform a U.S. market assessment and recommend action steps for how to expand North American business.

Faculty Advisors

Michael Jensen
  • Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...
Marty Zimmerman
  • Clinical Professor Emeritus of Business Economics and Public Policy
Professor Zimmerman's career has spanned academia, government and business. He served as chief economist as well as group vice president at Ford...

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