American Express Company

New York City, NY
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Project Goal
Evaluate the performance of a new digital product and determine the best way to grow volume from this channel.

Faculty Advisors

Anna Costello
  • Paton and Drebin Faculty Fellow
  • Assistant Professor of Accounting
Anna Costello is an Assistant Professor of Accounting. Before joining Ross, she previously served as an Assistant Professor of Accounting at the MIT...
Jim Price
  • Adjunct Lecturer of Entrepreneurial Studies
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...

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