American Express

New York, NY
Project Goal
Establish a model to collect and synthesize colleague feedback in order to improve their experiences at American Express.

Faculty Advisors

Chantel Lenard
  • Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business...

More MAP Successes

Seattle, WA
Conduct a competitive analysis for 2-3 business verticals and recommend what selections and features to prioritize within each vertical.
Articulate a Malawi market entry strategy for a drone that delivers essential medicines in emerging markets.
Phnom Penh, Cambodia
Outline a corporate engagement strategy for PIO.