Amazon (Business Services, Amazon Business Marketplace)
Conduct research and a detailed analysis of the top two categories within the B2B services sector and provide specific recommendations on how Amazon Business can succeed in these categories.
- Associate Professor of Marketing
Prof. Aribarg's interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...