Amazon

Seattle, WA
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Project Goal
Build a segmentation and targeting strategy that uses customer insights to create personalized marketing programs.

Faculty Advisors

Gerry Hargrove
  • LEO Intermittent Lecturer in Business Law
Venkatram Ramaswamy
  • Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized...
Industry
Class Year
2020

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