Amazon

Seattle, WA
Share
Project Goal
Build a segmentation and targeting strategy that uses customer insights to create personalized marketing programs.

Faculty Advisors

Gerry Hargrove
  • LEO Intermittent Lecturer in Business Law
Venkatram Ramaswamy
  • Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized...
Industry
Class Year
2020

More MAP Successes

India
Conduct an India market analysis and formulate a growth, marketing and distribution strategy.
New York City, NY
Evaluate the performance of a new digital product and determine the best way to grow volume from this channel.
India
Perform a market analysis and create a financial model for an overarching ecosystem to support the micro small medium entrepreneurs (MSME) sector in Madurai, India.