Amadeus IT Group SA

Miami, FL and Mexico City, Mexico
Share
Project Goal
Define the go-to-market strategy for a new product being launched in Latin America.

Faculty Advisors

Lynda Oswald
  • Louis and Myrtle Moskowitz Research Professor of Business and Law
  • Acting Chair of Business Law
Lynda J. Oswald is the Louis and Myrtle Moskowitz Research Professor of Business and Law at the Stephen M. Ross School of Business at the University...
Peter Lenk
  • Professor of Technology and Operations
Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...

More MAP Successes

Phoenix, AZ
Define a comprehensive digital strategy for Make-A-Wish.
Accra, Ghana
Conduct an in-depth investigation into the financial constraints and opportunities for private maternity homes in the rural regions of Ghana under the USAID-funded Saving Maternity Homes in Ghana,...
Japan and Israel
Evaluate the Japanese health care market and develop a market entry strategy and plan.