AM General LLC

Auburn Hills, MI;South Bend, IN
Project Goal
Analyze new growth opportunities in adjacent commercial markets that would leverage AM General's specialized military vehicle core competencies and expand their footprint through strategic acquisitions and/or partnerships.

Faculty Advisors

Michael Jensen
  • Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...
Chantel Lenard
  • Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business...

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