Abbott Nutrition

Columbus, OH
Share
Project Goal
Complete a business assessment and identify opportunities to better serve First Responders' nutritional needs.

Faculty Advisors

Gretchen Spreitzer
  • Associate Dean for Engaged Learning & Professional Development
  • Keith E. and Valerie J. Alessi Professor of Business Administration
  • Professor of Management and Organizations
Gretchen M. Spreitzer's research focuses on employee empowerment and leadership development, particularly within a context of organizational change...
Dennis Oswald
  • Lecturer of Accounting
Dennis Oswald is currently a Visiting Assistant Professor of Accounting at the Ross School of Business (University of Michigan), where he has been...

More MAP Successes

Seattle, WA
Formulate a go-to-market strategy for Amazon's B2C Certified Refurbished (CR) business.
Schenectady, NY and India
Develop a market assessment and partnership strategy for a new set of energy products and services focused on the base-of-the-pyramid.
Fort Collins, CO and Asheville, NC
Develop a strategy and set of tactics for New Belgium to win back lost volume from the emergence of local craft beer and brewpubs.