Orinda, CA
Project Goal

Create a go-to-market strategy.

Faculty Advisors

Erik Gordon
  • Clinical Assistant Professor
Professor Gordon's areas of interest are entrepreneurship and technology commercialization, venture capital, private equity, mergers and...
John Silberholz
  • Assistant Professor for Technology and Operations
John Silberholz is an Assistant Professor of Technology and Operations. His main research interests lie in healthcare analytics -- the use of data to...

More MAP Successes

Mumbai, India
Design a brand strategy to help a sub-compact SUV achieve exponential sales growth.
Articulate a Malawi market entry strategy for a drone that delivers essential medicines in emerging markets.
Determine market entry strategies in several global markets for a hand-cranked defibrillator.