The student-run Michigan Ross Marketing Lab gives you a unique edge that no other business school does.
If you’re interested in a marketing career, you’ll need to understand how to turn data into insights and insights into action. You’ll need to learn industry standard tools like the Nielsen Co.’s Answers On Demand and the Tracx system for analyzing social media. The Michigan Ross Marketing Lab offers MBAs full access to these tools, along with real-time, real-world Nielsen data. Training sessions, case competitions, and other events help build your skills. So when you start your internship or your new marketing career, you are fully up to speed on day one.