Exceptional Leaders Aren’t Made by Conventional Education

You’ll learn fundamentals in the classroom, but nothing is as rigorous as real business. Go beyond hypothetical situations and simulations and manage a real business in our Living Business Leadership Experience (LBLE) course.

What is Living Business Leadership Experience (LBLE)?

Effective leaders lead up, down, and across organizations – just as you'll do in the Living Business Leadership Experience course. Work with a company and team of students to establish and run real, profitable enterprises. This could entail new products, business lines, or functional units. This course is open to MBA2s. You must apply and be accepted to join the class. 

Shinola signage

“The mantra of “Learning Business by Doing Business” is what drew me to this course in the first place — and it definitely works. I feel more prepared to lead in my full-time job post business school than ever before.”

— Aaron Schmit, MBA '18, worked with Shinola

LBLE Stories

Student Voices

Today in Class: Managing a Very Real New Product Launch for the World’s Fastest Growing Luxury Brand

It started with an email — an email from the Ross MBA Program Office announcing a new course opportunity that sounded too good to turn down.
Ross News Blog

Michigan Ross Students First to Lead and Run Real Businesses as Part of New Course

​ Giving students the opportunity to lead real businesses as part of the Ross experience has been a vision of Scott DeRue, the Edward J. Frey Dean of the Stephen M. Ross School of Business, since before he assumed his current role in 2016. This fall, that vision became a reality as MBA students and...


Scott Skinner, MBA '18 video

Elevating Affordable Housing

Scott Skinner, MBA '18, took LBLE to expand his knowledge of real estate. He worked with The NRP Group to elevate the standard for supportive services like workforce development and transportation in affordable housing communities.

Sponsoring Companies

NRP group logo
Ilera Apothecary

The NRP Group

Real estate development and affordable housing

Establish an enterprise that develops and implements a new model for affordable housing in the U.S.


Luxury retailer

Gain hands-on experience in digital marketing strategy, e-commerce optimization and retail market activation as you work with Shinola's marketing team to improve aided brand awareness from 6% to ~40% to increase competitiveness in the industry.


Healthcare device startup

Develop and execute a market entry strategy for outdoor seating products that provide warmth via Warmilu's patented InstaWarmer technology.

Ilera Apothecary

Health and beauty retail

Develop an ecommerce and digital marketing strategy for an online customer engagement portal that provides customers with highly personalized product recommendations.

Would you like to learn more about Michigan Ross?
Sign Up
Take the Next Step

Sign Up for Ross Email

By submitting your information, you agree to receive email from Michigan Ross. Your information will be kept confidential and you can unsubscribe at any time.