You’ll learn fundamentals in the classroom, but nothing is as rigorous as real business. Go beyond hypothetical situations and simulations and manage a real business in our Living Business Leadership Experience (LBLE) course.
Effective leaders lead up, down, and across organizations – just as you'll do in the Living Business Leadership Experience course. Work with a company and team of students to establish and run real, profitable enterprises. This could entail new products, business lines, or functional units. This course is open to MBA2s. You must apply and be accepted to join the class.
“The mantra of “Learning Business by Doing Business” is what drew me to this course in the first place — and it definitely works. I feel more prepared to lead in my full-time job post business school than ever before.”
— Aaron Schmit, MBA '18, worked with Shinola
Scott Skinner, MBA '18, took LBLE to expand his knowledge of real estate. He worked with The NRP Group to elevate the standard for supportive services like workforce development and transportation in affordable housing communities.
Real estate development and affordable housing
Establish an enterprise that develops and implements a new model for affordable housing in the U.S.
Luxury retailer
Gain hands-on experience in digital marketing strategy, e-commerce optimization and retail market activation as you work with Shinola's marketing team to improve aided brand awareness from 6% to ~40% to increase competitiveness in the industry.
Healthcare device startup
Develop and execute a market entry strategy for outdoor seating products that provide warmth via Warmilu's patented InstaWarmer technology.
Health and beauty retail
Develop an ecommerce and digital marketing strategy for an online customer engagement portal that provides customers with highly personalized product recommendations.
