Career Outcomes in Marketing

Top Marketing Employers of Michigan Ross MBA Graduates

2019 Detailed Compensation Information–Marketing

FUNCTION BASE SALARY MEDIAN BASE SALARY MEAN BASE SALARY RANGE SIGNING BONUS % SIGNING BONUS MEDIAN
Marketing $115,000 $116,046 $50,000-$154,000 88.7% $30,000
Product/Brand Management $115,000 $115,494 $98,000-$140,000 91.4% $30,000
General Marketing $120,000 $122,778 $114,000-$140,000 88.9% $25,000
Sales $118,000 $111,459 $50,000-$154,000 77.8% $20,000

Here’s How You’ll Get There

From the classroom to real-life brand strategy sessions, the Ross MBA experience is designed to help you stand out as you recruit for the most desirable jobs in marketing.

Add a Specialization to Your MBA 

With hundreds of ways to specialize your MBA, Michigan Ross makes it easy to prepare for the exact career you want.

Degree Specialization

Tackle MAP Projects in Marketing

As part of the Michigan Ross core curriculum, you’ll fully dedicate yourself to working with an organization on solving a real business problem right before your summer internship. Take a look at recent MAP projects in marketing.

Facebook

San Francisco, CA;Buenos Aires, Argentina;Sao Paulo, Brazil

Complete a market segmentation and go-to-market strategy for new technology and business models to connect the underconnected in emerging markets.

The Kellogg Company

Battle Creek, MI and Chicago, IL

Devise a plan to help Kellogg expand its breakfast business with millennial consumers.

Spangler Candy Company

Bryan, OH

Provide a strategic plan for the continued growth of the Dum Dums lollipop brand in the U.S.


Students working together

Take Targeted Marketing Courses

Learn from some of the best professors around in courses covering everything from strategic brand management to mastering sensory marketing.

MKT 601 - Strategic Market Planning

MKT 603 - Strategic Brand Management

MKT 618 - Marketing Research Design and Analysis

MKT 630 -Marketing Engineering and Analytics

MKT 642 - Digital Marketing: Applications and Analytics

ALL MBA Courses

 

Dive Deeper into Marketing Experiences

Your immersion in marketing doesn’t stop with focused academics. Outside of the classroom, you’ll have the opportunity to add practical, industry-leading experiences to your resume as well.

Michigan Marketing Club

Educational seminars, access to industry-leading tools, resume critiques, and mock interviews provide Marketing Club members with exclusive access to recruiters for the most coveted marketing positions. The club also hosts the annual Marketing Symposium, which brings more than 30 companies and recruiters to campus to look for marketing talent.

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Retail & Luxury Goods Club

The club provides students with the resources for success in various disciplines within the luxury goods and retail industry through alumni networking, resume reviews, guest speakers, interview preparation, corporate presentations, and company on-site visits.

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Entertainment + Digital Media Club

Club members find help with the recruiting process by connecting with digital entertainment and media companies through on-campus events, annual career treks to New York and Los Angeles, and mentoring opportunities with senior executives in the entertainment and digital space.

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Keep Exploring

Watch Our Marketing Webinar

Three second-year MBA students share their experiences recruiting in marketing, while breaking down the resources and opportunities available at Michigan Ross to set you up for success.

Marketing Lab

The student-run Michigan Ross Marketing Lab gives you a unique edge among business schools, including access to industry-standard Nielsen data and the social media analytics tool Tracx. Training sessions, case competitions, and other events help build your skills. When you start your internship or your new marketing career, you are fully up to speed on day one. 

Get the Support You Need to Get the Marketing Job You Want

Our Career Development Office will be with you every step of the way to help you find and land a job you love in marketing.

Student Ambassadors with Interest in Marketing

With more peer coaches than any other business school, at Ross you’re sure to find a student with experience and insight into the industry you’re interested in. Why not reach out and connect?

Jennifer Wiener
Student ambassador
Class of 2020
Prior to Ross, I taught high school journalism and Spanish in Houston through Teach For America. While teaching, I grew passionate about people development and...
Sarah Loeb
Student ambassador
Class of 2020
I have a liberal arts educational background (I majored in government, specifically political theory), so I am a somewhat non-traditional business school...

You’ll Be Pushed and Supported in a Marketing FACT Group

These small, career-specific teams come together weekly to offer information, guidance, and support as you prepare for internship recruiting. FACT groups (Functional Accountability Career Teams) are facilitated by second-year MBA peer coaches. 

FACT Group Spotlight: Brand Management - Consumer Packaged Goods & Products

Marketing can mean many things, so focused FACT groups will help you parse the jargon and find the marketing function that’s right for you. This FACT Group will help you navigate the recruiting process, keep you on track to meet your goals, and bring you closer to your classmates.

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