The Yaffe Digital Media Initiative explores how industries are being reimagined and disrupted by digital media. The initiative's dynamic programming, which includes a high-profile speakers series, prepares our students and community to operate in the new digital economy.
Explore the Disruptive Power of Digital Media
Join Us for an Upcoming Event
Gain inspiration from those at the forefront of digital media in our Yaffe Speaker Series, and find tools you can use to set yourself up for success through our Good Fridays workshops.
The Yaffe Speaker Series
Get authentic, unfiltered perspectives from the savvy business leaders who are rewriting the rules of business, by leveraging the power of digital media — and learn more about what it means for business. Previous speakers include the former chief marketing officer of Buzzfeed and Pepsi, and the former general manager of Beyonce's production company.
Good Fridays Workshops
Learn directly from some of the leading experts in digital media in this interactive workshop series, which consists of both a lecture and a case challenge. Good Fridays workshops welcome a hand-picked selection of business leaders who operate across the evolving media landscape.
Tap Into More Resources
Find exclusive digital media resources from Social Media Week on our resources page. Can't wait for our next workshop or speaker event? You can also watch talks from some of the leading voices in digital and social media.
Interested in joining our team? Want to get involved?
Give us a shout at TheYaffeInitiative@umich.edu.
To keep up with our events and opportunities, subscribe to our email group.
Or, follow us on Instagram @yaffedigitalmedia.