Sriram’s research interests are in the areas of brand and product portfolio management, monetizing content, and healthcare. Substantively, his research has spanned several industries including consumer packaged goods, technology products and services, retailing, news media, user-generated content, online education platforms, and the interface of healthcare and marketing. Sriram's research has been published in journals such as Marketing Science, Management Science, Quantitative Marketing and Economics, Journal of Marketing, Journal of Consumer Research, and the International Journal for Research in Marketing. He has presented his research at many national and international venues. He is an associate editor at the Journal of Marketing Research and the Journal of Marketing and serves on the editorial boards of Marketing Science and Quantitative Marketing and Economics. Sriram obtained his Bachelor of Technology degree from the Indian Institute of technology and a Ph.D. in Marketing from Purdue University.