Peter Lenk
- Professor of Technology and Operations
Education
- PhD Statistics University of Michigan 1984
- MA (Statistics) University of Michigan 1981
- MA (Math) Indiana University 1979
- BA Math Indiana University 1977
Contact Information
Phone
(734) 936-2619Fax
(734) 936-0279Email
Room
R5354Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In addition, he has contributed to nonparametric Bayesian models. This class of models relaxes some of the assumptions, such as pre-specified functional forms or distributions, of standard models.
Published Date
2021Source
International Journal of Research in Marketing
Volume:
38Issue:
1Pages:
32-49Published Date
02/2018Source
Journal of Marketing Research
Volume:
55Issue:
1Pages:
35-47Published Date
2017Source
Journal of Interactive Marketing
Volume:
39Issue:
1Pages:
69-88Published Date
2017Source
Statistica Sinica
Volume:
27Issue:
1Pages:
43-69Published Date
12/2012Source
Quantitative Marketing and Economics
Volume:
10Issue:
4Pages:
453-474Brand Extension Strategy Planning: Empirical Estimation of Brand-Category Personality Fit and Atypicality
Published Date
2010Source
Journal of Marketing Research
Volume:
47Issue:
2Pages:
335-347Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity
Published Date
2010Source
Journal of Marketing Research
Volume:
47Issue:
5Pages:
896-909Behavioral Complexity in Leadership: The Psychometric Properties of a New Instrument to Measure Behavioral Repertoire
Published Date
2009Source
Leadership Quarterly
Volume:
20Issue:
2Pages:
87-102Simulation Pseudo-Bias Correction to the Harmonic Mean Estimator of Integrated Likelihoods
Published Date
2009Source
Journal of Computational and Graphical Statistics
Volume:
18Issue:
4Pages:
941-960Statistical Benefits of Choices from Subsets
Published Date
2009Source
Journal of Marketing Research
Volume:
46Issue:
6Pages:
816-831The Value of Informative Priors in Bayesian Inference with Sparse Data
Published Date
2009Source
Journal of Marketing Research
Volume:
46Issue:
6Pages:
832-845Bayesian Spectral Analysis Regression
Published Date
2019Source
Elsevier
Pages:
14-48Flexible Bayesian Regression Modeling
Fan, Y
Bayesian Analysis
Published Date
2017Source
Spinger
Pages:
493-554Advanced Methods for Modeling Markets
Leefang, P.; Wieringa, J.; Bijmolt, T.; Pauwels, K.
Bayesian Estimation of Random Utility Models
Published Date
2014Source
Northampton MA: Edward Elgar Publishing
Pages:
457-497Handbook of Choice Modelling
Hess, S. and Daly, A.
Marketing Research
Published Date
2010Source
John Wiley & Sons
Pages:
367-380The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising
Hossein Bidgoli