The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, high-quality products—rather than with poorly produced products sold under others' brand names. These emerging-market multinational companies (EMNCs) are giving the incumbent market leaders of North America, Western Europe, and Japan a run for their money in the areas of innovation, branding, and marketing.
How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics?
Renowned experts in global branding and marketing, the authors of The New Emerging-Market Multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise.
Expect the Unexpected: Building Business Value in a Changing World
In this report, KPMG International's network of firms analyzes a system of 10 sustainability megaforces that will impact each and every business over the next 20 years. These forces do not act alone in predictable ways. They are interconnected. They interact. It is important for business leaders to understand this system of forces; assess the implications for their own organizations; and devise strategies for managing the risks and harnessing the opportunities. We can never know the future. But it is good business sense to be prepared for the possibilities: to expect the unexpected.
Management Skills for Everyday Life (3rd Edition)
This text's engaging and practical, yet research-based style is designed to help readers achieve the success they desire. Specifically, the ideas, tools, and techniques help readers enhance their effectiveness (ability to achieve results), career potential (e.g., marketability, salaries, promotions, job satisfaction and job choice), and general well-being (e.g., happiness, health, work-life "balance").
Leading Under Pressure: From Surviving to Thriving Before, During, and After a Crisis
This book summarizes the research findings in crisis management and generate new possible avenues for theoretical and practical examination. The topic of “organizational crises” and crisis management has become more important today as investigations of the damage control aspect of crisis management recognize the importance of the leadership skills which are necessary to lead an organization through crisis.
This book provides a baseline understanding of the field of crisis management; presents a new perspective on what leaders of organizations need to do in advance of, and during a crisis; illustrates the process and consequences of effective and poor crisis handling based on a decade of research; and provides ideas to energize a research agenda on crisis management as firms become increasingly and globally competitive.
Sensory Marketing: Research on the Sensuality of Products
Dr. Aradhna Krishna is the Dwight F. Benton Professor of Marketing at the Ross School of Business, University of Michigan, and is one of the pioneers of the field of sensory marketing. She has conducted research on how consumer perceptions and responses change as a function of the type of pricing, promotion, packaging and branding efforts undertaken by managers. Her research has examined many forms of sensory perception - visual, haptic, olfactory, taste and combinations. She also organized the first conference on sensory marketing in 2008, bringing together leading psychologists, neurologists, marketing academics and practitioners. Her work has been cited on NPR, New York Times, Wall Street Journal, and other publications.
Positive Organizational Scholarship
In helping establish a new field of study in the organizational sciences, POS, this book examines a variety of positive dynamics in businesses and organizations that give rise to extraordinary outcomes. Positive Organizational Scholarship does not adopt one particular theory or framework, but encompasses any phenomenon that leads to positive, nurturing results. This collection of essays, written by established senior scholars, explains why and how these commonsense prescriptions work.
A Company of Leaders: Five Disciplines for Unleashing the Power in your Workforce
To be successful in today's business environment, organizations need the knowledge, ideas, energy, and creativity of every employee. The best companies accomplish this by turning themselves into a company of leaders--an organization in which employees at every level take the initiative and act as though the business where their own. Gretchen M. Spreitzer and Robert E. Quinn draw on ten years of empirical research to show how employee empowerment can transform a workforce and create a very real competitive advantage. They describe five key disciplines that help empower employees to take initiative, be more innovative, engage in transformational change, and act as leaders. And they provide real-life examples specific tools and strategies that will help you to put those disciplines to work in your own organization.
The Leader's Change Handbook: An Essential Guide to Setting Direction and Taking Action
In October of 1997, the nation's top business theorists and practitioners met at a conference cosponsored by USC's Leadership Institute and the Center for Effective Organizations. The group was challenged to present their most advanced ideas regarding leadership and change management. This guide is the stunning result of their collective efforts. Charged with fascinating case studies, action strategies, and unbeatable advice, The Leader's Change Handbook features fresh works by Christopher Bartlett, Michael Beer, John Kotter, David Nadler, Ron Heifetz, Susan Mohrman, Bob Quinn and other distinguished contributors. What it offers is a uniquely coherent, cutting-edge approach to leading today's organizations -- an approach only this elite group, working together toward a common vision, could offer.