Discover the latest in consumer behavior with the vibrant and respected Michigan Ross marketing faculty.
Prof. Feinberg's research examines how people make choices in uncertain environments. His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating).
Marketing is concerned with developing an understanding of how consumers and producers interact in markets.
Our approach to developing this understanding (and scholarship in general) is inclusive, i.e., not restricted to a specific paradigm or methodology or base discipline. For example, our faculty members and doctoral students collaborate with researchers in Psychology, Statistics, Economics, and Engineering. Research in Marketing at Ross has a substantive focus, addressing both basic and applied questions.
Marketing at Michigan Ross
2020-21 Leo Burnett Awards for Marketing Students at Ross
The Marketing Area at the Ross School of Business congratulates the winners of the 2020-21 Leo Burnett Award!
Kaia de Bruin
The Marketing Seminar Series is suspended for the 2020-21 academic year. We hope to resume normal seminars in the fall of 2021.
Marketing Department seminars are held 1:30-3:00 on Fridays. Click here for the latest schedule. Please note that we do not have seminars every Friday. TBD means that there is nothing currently scheduled. We update this site as soon as new information becomes available.
With unrivaled access to recruiters, extensive training, and Symposium, the largest marketing conference in the U.S., RMC is for all things marketing.
The University of Michigan BBA Marketing Club consists of talented undergraduate business students pursuing marketing careers in a wide variety of industries throughout the United States and the world.
Interested in entertainment or media? Learn how to break into this exciting industry through education events, alumni networking and career treks!
RLG is your one-stop shop for everything Retail & Luxury Goods related. Educational, networking and career development opportunities 110% guaranteed.
Educating and connecting Rossers to unique opportunities in Business to Business marketing.