Strategies for Growth

Course Code
WMBA 602
2.25 hours
  • Spring 20
  • Spring 21

Strategies for Growth --- A major challenge facing most companies (and business units) is how to grow the organization. This course will develop a framework for determining the direction of growth: market penetration, globalization, vertical integration, related diversification and unrelated diversification, and the mode of growth: organic growth, alliances, and mergers and acquisitions. The organizational challenges in implementing the growth strategy will also be discussed.