Course Code
WMBA 606
2.25 hours
  • Spring 21
  • Spring 22

Entrepreneurship --- This course is a practical guide to starting a new business, providing students with exposure to every crucial aspect of the entrepreneurship experience. From the initial phase of evaluating a business idea to the actual business launch, students are introduced to the realities of entrepreneurship and misconceptions about it. Useful models and frameworks, complemented by practical advice and guidelines, together provide students with the solid foundation necessary to launch their own businesses while understanding the various risks their startups may face.

Taught By
Mike Johnson
  • LEO Intermittent Lecturer
Dr. Johnson is an Entrepreneur in Residence and Lecturer in Entrepreneurial Studies at the Zell Lurie Institute for Entrepreneurial Studies, and...