Prior to Ross, I spent seven years in New York City working in entertainment marketing developing client relationships and producing multi-platform marketing campaigns. During this time, I experienced how the introduction of new technology created major shifts in consumer behavior and changed the way entertainment companies were looking at the future. These changes led me to many product and finance conversations and eventually to business school to develop my understanding of the intersection of business, marketing, and technology. When looking at schools, Ross stood out as the best program for me because of the supportive community and collaborative learning environment. Through admissions events with current students and alumni, I realized that my Ross experience would extend beyond the classroom into the professional world and (perhaps best of all) life-long friendships. Happy to chat through any questions about Ross, moving to Ann Arbor from NYC or my most recent bake.