Lorelei Duterte Grabarsky

MBA '05
Global Brand Marketing Director

Career Background

Modern Unicorn Marketer

Lorelei is an accomplished, agile global marketing and digital leader with a 15-year career successfully overseeing brand strategy, creative and marketing. In her most recent role as Global Brand Marketing Director at NBCUniversal she drove the strategic growth of a $60 million revenue film and TV portfolio. She co-authored the global brand strategy and 360 marketing campaigns for iconic and emerging brands. She has extensive experience leading growth & innovation opportunities by deftly galvanizing cross-functional global teams.

Lorelei is currently the Vice President of Fundraising for Madison Elementary Parent Teacher Association (PTA) in Redondo Beach, California. As an executive member of the non-profit board, she’s responsible for fundraising and developing school programs. Passionate about positively impacting the lives of children and families, Lorelei enjoys contributing her vision, strategic branding and creative marketing skills in the voluntary leadership role advocating for 500 students and staff. Lorelei earned her MBA from the Ross School of Business at the University of Michigan with emphases on Marketing and Corporate Strategy. Prior to her rewarding career with NBCU, she held market research and analytical roles at Disney Parks & Resorts Online and Best Buy. She earned her B.S. in Packaging with an Additional Major in Chemistry at Michigan State University. Her career in Packaging and Chemistry included a variety of roles at both General Mills and Kraft Foods. She resides in Southern California with her husband, two children and their pet hamster.