Jonathan Shar

MBA ’95
Barnes & Noble College & EVP BNED Retail

Career Background

Jonathan Shar serves as President, Barnes & Noble College and Executive Vice President, BNED Retail. In this role, Mr. Shar has overall responsibility for the growth and profitability of the Company’s Retail segment, including the development and implementation of client-focused solutions that deliver innovation and increased value to the higher education marketplace. As President, Barnes & Noble College, Mr. Shar has overall responsibility for the growth and profitability of Barnes & Noble College, providing strategic direction and operational leadership across the business, which manages physical campus bookstores and e-commerce sites nationwide. Mr. Shar also leads strategy and execution for merchandising, marketing and business development, serving the higher education and K-12 markets. Previously, Mr. Shar served as Senior Vice President, Revenue and Product Development for the Company. Prior to joining BNED in 2018, Mr. Shar was Chief Marketing Officer at Akademos, Inc., an e-commerce and digital marketing company that provides online bookstore services. He previously was the General Manager of NOOK Digital Content at Barnes & Noble, Inc. where he oversaw business development, product development and marketing for the Global NOOK Newsstand, NOOK Video and NOOK Apps digital businesses. Prior to his nearly five years with NOOK, he served as Senior Vice President and General Manager at CNNMoney, Vice President of Consumer Marketing at Sports Illustrated Group and Director of Consumer Marketing for FORTUNE Magazine Group. Mr. Shar received a Bachelor of Arts degree from Tufts University and has an MBA from the University of Michigan.