Learn the latest on how consumers and producers interact with the Michigan Ross Marketing faculty’s cross-disciplinary approach.

Our professors use concepts from psychology, economics, statistics, neuroscience, and engineering to tackle the crucial issues of today’s fast-moving markets. Working with award-winning teachers and researchers, you’ll be prepared to handle a wide array of marketing challenges.

You’ll examine issues such as big data/analytics, social media, Internet commerce, consumer decision-making, brand management, co-creation, customer satisfaction, sensory marketing, and retailing. A relevant curriculum and cutting-edge research allows you to examine these areas both at the fundamental and applied levels.

Puneet Manchanda, Chair
pmanchan@umich.edu

Clea Davis, Faculty Support Administrator
clea@umich.edu

Marketing Faculty Directory

Chair: Puneet Manchanda

Puneet Manchanda’s main research interest is in building empirical models to solve strategic marketing problems such as resource allocation, launch planning, word-of-mouth marketing, and CRM. His most recent work has focused on marketing strategy problems in social media and the pharmaceutical, hi-technology, gaming, and insurance industries.

Marketing PhD Program

Marketing is concerned with developing an understanding of how consumers and producers interact in markets.

Our approach to developing this understanding (and scholarship in general) is inclusive, i.e., not restricted to a specific paradigm or methodology or base discipline. For example, our faculty members and doctoral students collaborate with researchers in Psychology, Statistics, Economics, and Engineering. Research in Marketing at Ross has a substantive focus, addressing both basic and applied questions.

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Marketing at Michigan Ross

Marketing Courses

Get details on specific courses including key required classes and electives for Michigan Ross degree programs.

MARKETING COURSES

BBA Core & Elective Courses 2015-16

MBA Core & Elective Courses 2015-16

Events


More events are coming, please check back soon.

Publications & Awards

Brand Hate

Authors
Zarantonello, L., Romani, S., Grappi, S., and Bagozzi, R.P.
Published Date
2016

Source

Journal of Product & Brand Management
Volume: 
25
Issue: 
1
Pages: 
11-25

Sensory Imagery for Design

Authors
Aradhna Krishna
Published Date
2016

Source

Taylor & Francis
The Psychology of Design: Creating Consumer Appeal
Rajeev Batra

Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

Authors
Cian, L., Krishna, A., and Schwarz, N.
Published Date
2016

Source

Journal of Consumer Research
Volume: 
42
Issue: 
4
Pages: 
632-651

The Power of Sensory Marketing in Advertising

Authors
Krishna, A., Cian, L., and Sokolova, T
Published Date
2016

Source

Current Opinion in Psychology
Volume: 
10
Issue: 
0
Pages: 
142-147

A Commentary on 'The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically'

Authors
Krishna, A.
Published Date
2016

Source

Journal of Business Anthropology
Volume: 
4
Issue: 
1
Pages: 
31-35

Pages

Carolyn Yoon

Grant
Neural Bases of Persuasion and Social Influence
Awarded by
U.S. Air Force
Date Received
09/2015

A. Yesim Orhun

Grant
3M Faculty Grant
Awarded by
3M
Date Received
1/2015

Carolyn Yoon

Grant
fNIRS Study of Cultural Differences in Social Influence
Awarded by
Office of Naval Research
Date Received
08/2014

Carolyn Yoon

Grant
Interdisciplinary Symposium on Decision Neuroscience
Awarded by
Association for Consumer Research
Date Received
05/2015

Carolyn Yoon

Grant
Interdisciplinary Symposium on Decision Neuroscience
Awarded by
INFORMS - ISMS
Date Received
05/2015

Pages

SEMINAR SERIES (2016-17 will be posted Fall 2016)

Marketing Department seminars are held 1:30-3:00 on Fridays.  Click here for the latest schedule.  Please note that we do not have seminars every Friday.  TBD means that there is nothing currently scheduled.  We update this site as soon as new information becomes available.

THE YAFFE CENTER FOR PERSUASIVE COMMUNICATION

The Yaffee Center organizes information on search engine marketing, display and video advertising, social media and mobile marketing.

HOSMER-HALL FACULTY LUNCHEONS

The Hosmer-Hall Interdisciplinary Research Luncheons bring Ross faculty together to discuss current research projects.

MARKETING CLUB - MBA

With unrivaled access to recruiters, extensive training, and Symposium, the largest marketing conference in the U.S., RMC is for all things marketing.

MARKETING CLUB - BBA

The University of Michigan BBA Marketing Club consists of talented undergraduate business students pursuing marketing careers in a wide variety of industries throughout the United States and the world.

ENTERTAINMENT + MEDIA CLUB

Interested in entertainment or media? Learn how to break into this exciting industry through education events, alumni networking and career treks!

 

RETAIL AND LUXURY GOODS CLUB

RLG is your one-stop shop for everything Retail & Luxury Goods related. Educational, networking and career development opportunities 110% guaranteed.

B2B Club

Educating and connecting Rossers to unique opportunities in Business to Business marketing.