Learn the latest on how consumers and producers interact with the Michigan Ross Marketing faculty’s cross-disciplinary approach.

Our professors use concepts from psychology, economics, statistics, neuroscience, and engineering to tackle the crucial issues of today’s fast-moving markets. Working with award-winning teachers and researchers, you’ll be prepared to handle a wide array of marketing challenges.

You’ll examine issues such as big data/analytics, social media, Internet commerce, consumer decision-making, brand management, co-creation, customer satisfaction, sensory marketing, and retailing. A relevant curriculum and cutting-edge research allows you to examine these areas both at the fundamental and applied levels.

David Wooten, Chair
dbwooten@umich.edu

Clea Davis, Faculty Support Administrator
clea@umich.edu

Marketing Faculty Directory

Chair: David Wooten

Professor David Wooten’s research uses qualitative and experimental methods to examine social influences on consumption, consumer self-presentation, and consumer culture.

Marketing PhD Program

Marketing is concerned with developing an understanding of how consumers and producers interact in markets.

Our approach to developing this understanding (and scholarship in general) is inclusive, i.e., not restricted to a specific paradigm or methodology or base discipline. For example, our faculty members and doctoral students collaborate with researchers in Psychology, Statistics, Economics, and Engineering. Research in Marketing at Ross has a substantive focus, addressing both basic and applied questions.

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SEMINAR SERIES (2016-17 will be posted Fall 2016)

Marketing Department seminars are held 1:30-3:00 on Fridays.  Click here for the latest schedule.  Please note that we do not have seminars every Friday.  TBD means that there is nothing currently scheduled.  We update this site as soon as new information becomes available.

THE YAFFE CENTER FOR PERSUASIVE COMMUNICATION

The Yaffee Center organizes information on search engine marketing, display and video advertising, social media and mobile marketing.

HOSMER-HALL FACULTY LUNCHEONS

The Hosmer-Hall Interdisciplinary Research Luncheons bring Ross faculty together to discuss current research projects.

MARKETING CLUB - MBA

With unrivaled access to recruiters, extensive training, and Symposium, the largest marketing conference in the U.S., RMC is for all things marketing.

MARKETING CLUB - BBA

The University of Michigan BBA Marketing Club consists of talented undergraduate business students pursuing marketing careers in a wide variety of industries throughout the United States and the world.

ENTERTAINMENT + MEDIA CLUB

Interested in entertainment or media? Learn how to break into this exciting industry through education events, alumni networking and career treks!

 

RETAIL AND LUXURY GOODS CLUB

RLG is your one-stop shop for everything Retail & Luxury Goods related. Educational, networking and career development opportunities 110% guaranteed.

B2B Club

Educating and connecting Rossers to unique opportunities in Business to Business marketing.